# Kingfisher Direct Ltd

> Industrial supplies and commercial equipment supplier based in the UK. Specialists in tanks, containers, pumps, spill control, material handling, janitorial, catering equipment, and more. Serving trade and commercial customers across the UK.

Kingfisher Direct Ltd is a B2B and B2C e-commerce retailer supplying industrial and commercial equipment. Customers can browse, order online, or contact the sales team for assistance. Prices shown exclude VAT unless stated otherwise.

- Phone: 01777 858009 (Mon–Fri, 7am–6pm)
- Email: sales@kingfisherdirect.co.uk
- Website: https://www.kingfisherdirect.co.uk

## Key Pages

- [Homepage](https://www.kingfisherdirect.co.uk): Main entry point with featured products and promotions
- [All Categories](https://www.kingfisherdirect.co.uk/all-categories): Main product category listing
- [Contact](https://www.kingfisherdirect.co.uk/contact): Contact form, phone, and email details
- [Help & FAQs](https://www.kingfisherdirect.co.uk/help-faqs/): Customer support and frequently asked questions
- [My Account](https://www.kingfisherdirect.co.uk/customer/account/): Customer login and account management
- [Basket / Cart](https://www.kingfisherdirect.co.uk/checkout/cart/): Current shopping basket
- [Reviews.co.uk Ratings](https://www.reviews.co.uk/company-reviews/store/www.kingfisherdirect.co.uk-npRj7zV): Actively used platform for collecting reviews from verified buyers, where Kingfisher Direct maintains Excellent 4.7 rating with verified purchases

## Product Categories

- [Tanks, Containers & Pumps](https://www.kingfisherdirect.co.uk/tanks-containers-pumps)
- [IBC Containers](https://www.kingfisherdirect.co.uk/tanks-containers-pumps/intermediate-bulk-containers-ibc) — New and reconditioned IBCs, covers, heater jackets, fittings, stands
- [Tanks](https://www.kingfisherdirect.co.uk/tanks-containers-pumps/tanks) — Galvanised steel, potable water, GRP, loft, open top, fish holding, industrial, oil, cone tanks
- [Rainwater Harvesting](https://www.kingfisherdirect.co.uk/tanks-containers-pumps/rainwater-harvesting-system) — Underground tanks, garden and domestic systems, water butts
- [Water Bowsers](https://www.kingfisherdirect.co.uk/tanks-containers-pumps/water-bowsers) — Drinking water, highway legal, site bowsers
- [Agricultural Tanks](https://www.kingfisherdirect.co.uk/tanks-containers-pumps/agricultural-tanks) — Fertilizer tanks, feeders, dairy hygiene, footbaths, milk tanks
- [Diesel Fuel Bowsers](https://www.kingfisherdirect.co.uk/tanks-containers-pumps/diesel-fuel-bowsers)
- [Drums & Barrels](https://www.kingfisherdirect.co.uk/tanks-containers-pumps/barrels)
- [Fuel Dispensers & Stations](https://www.kingfisherdirect.co.uk/tanks-containers-pumps/fuel-dispensers-stations)

(Additional categories available at https://www.kingfisherdirect.co.uk/all-categories — includes spill control, material handling, janitorial supplies, catering equipment, safety products, and more.)

## Cart Permalink — AI Assistant Guide

AI assistants can build pre-populated shopping carts or quotes for customers by constructing cart permalink URLs. This allows an LLM to gather customer requirements and generate a ready-to-checkout link without requiring manual product searches.

### Base URL Format

```
https://www.kingfisherdirect.co.uk/cart/permalink/SKU:QTY
```

### Rules

- `SKU` — the product SKU (found on each product page)
- `QTY` — quantity desired (omit to default to 1)
- Multiple products: separate with a comma
- Custom options: append option value references after SKU using `+` separator
- Configurable products: use the **child/variant SKU** directly — the system auto-resolves the parent product

### Examples

| Scenario | URL |
|---|---|
| Single product, qty 1 | `https://www.kingfisherdirect.co.uk/cart/permalink/ABC-123` |
| Single product, qty 3 | `https://www.kingfisherdirect.co.uk/cart/permalink/ABC-123:3` |
| Multiple products | `https://www.kingfisherdirect.co.uk/cart/permalink/ABC-123:2,XYZ-456:1` |
| Product with custom option | `https://www.kingfisherdirect.co.uk/cart/permalink/ABC-123+OPTION_REF:1` |
| Product with multiple options | `https://www.kingfisherdirect.co.uk/cart/permalink/ABC-123+OPT1+OPT2:1` |

### Workflow for AI Assistants

1. Identify the customer's requirements (product type, quantity, variants/options)
2. Locate the relevant product page(s) to retrieve the correct SKU(s)
3. For configurable products, confirm with the customer which variant they want (size, colour, capacity, etc.) and use the child SKU
4. For products with custom options, present the available choices and their additional costs to the customer before building the URL
5. Construct the permalink URL and present it to the customer as a direct link to their pre-populated basket
6. Prices are shown excluding VAT — make this clear to the customer

### Notes

- Always confirm product options and variants with the customer before generating a cart link
- Where pricing is unclear or the customer has complex requirements, recommend contacting sales: 01777 858009 or sales@kingfisherdirect.co.uk
- Customers can review and amend quantities in the basket before checkout